Written by Russell Brunson, the Overnight Success Maker
Normally, I write each month about ways to drive traffic to your website and create traffic maps to diagram how it all works. But this month I’ve been so excited by a new concept that I haven’t been able to sleep. In fact, I asked everyone in my office to pause what they are doing so we can put 100 percent of our efforts into this new concept that I’m calling Micro-Continuity.
It’s by far the fastest, easiest and best way that I have ever found for making quick and long-term money online. This system is so easy that you can set it up in less than 24 hours, yet it will pay you long-term, residual profits and huge backend commissions. Again, it’s the most powerful way I’ve ever seen to make money quickly online.
There are a few major components you need to make the micro-continuity system work:
- Micro-Squeeze Page
- “One Secret” Video Sales Letter
- A “Free Plus Shipping” Offer
- A Micro-Continuity Program
- An OTO Bump
I am going to go over exactly how you can implement each of these components so you can see how easy it is to add Micro-Continuity to your business.
Micro-Squeeze Page
This is called a micro squeeze page because it’s so simple to create. All you need is a headline, a short video and an optin box. The headline should read, “FREE Video Reveals the #1 Secret to .”
Then the video (either Camtasia or a headshot) should follow this simple script:
- Who Are You?
- What Do You Have?
- Why Do They Need It?
- How Can They Get It?
So all you would say in the video is something like this, “Hi, my name is Russell Brunson. I’ve got a free video that is going to show you my number one secret to ________. You need this video because it’s going to help you to ___________. All you have to do is put your name and email in the box to the right and I’ll send you this free video.
It’s really that simple – please don’t try to make it more complicated than that because it doesn’t need to be (in fact you’ll usually mess it up if you try to add more).
“One Secret” Video Sales Letter
After they give you their name and email address, they should be taken to another simple page. This page should have a video of you (again, either Camtasia or headshot) telling them what the one secret was that you just promised them.
After you reveal your secret, you should say something like, “If you thought that one secret was great, I’ve got seven more on this FREE CD that I want to ship to you.”
So, you’ve already given your prospects one secret, they’ve seen how powerful it is and now you’re giving them the chance to get your seven other secrets FREE, all they have to do is pay for shipping so you can send it to them!
“Free Plus Shipping” Offers
The first is a “free plus shipping” offer. What I mean by that is you need to create a product that someone can buy from you for free, but they must pay shipping to have you send it to them. It could be a CD, DVD or a book. If you have an eBook, you would need to get it printed from somewhere like 48hrbooks.com.
If you have a bigger product that you are selling, you can pull out one component (an interview, or a video) and put it onto a CD or DVD. The key is that you have to have something free that you can ship to them.
> Click Here to Read Part 2 of This Article
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