In an incredible display of RAW
HONESTY, top internet marketer Russell Brunson reveals all
the specific gritty details about what
it takes to actually succeed in online business...
"How A Knuckleheaded Wrestler
Accidentally
Stumbled Upon One DARN BIG SECRET
To Launching A Seven-Figure Online Business With NO Money and NO Time Between Classes and Wrestling Practice…
…And How You Can Learn His “Insider” Secrets To Humiliating Your Competition, Kissing Your Boss Goodbye, And Living A Life Of Abundance…Even If You’ve Never Heard Of A Squeeze Page Or Autoresponder!”
Here's your chance to finally jump off the ebook merry-go-round and create your OWN online empire selling your OWN information products!
Date: From: Russell
Brunson Re:
Dot Com Secrets
Dear "Soon To Be Raking It In" Friend,
I never thought I'd be writing this letter...
You see less then 2
years ago I graduated from Boise State University with a 2.3 grade
point average. In fact, I received a "C" grade in my
marketing class and was told by my teacher that my ideas
"wouldn't fly in the real world."
So, why am I writing
this letter showing YOU how you can create your own products and
make hundreds of thousands of dollars marketing YOUR OWN ideas...?
Well, what my
marketing teacher didn't know is that I had about 90 minutes of
spare time each day between my classes and wrestling practice where
I was starting my own online business.
I was creating
ideas...
I was turning those
ideas into products...
I was marketing
those products...
Russell wrestling one of his last matches
at Boise State University in Boise Idaho
And I was
secretly making HUNDREDS OF THOUSANDS OF DOLLARS using the
marketing concepts I had developed to sell my products on the
internet!!!
If you're looking for a simple, no B.S. blueprint that holds you by the hand and shows you what it takes to build an online empire with the least amount of time and money possible, than this will be the most important message you'll ever read.
Because I'm about to share with you the exact money-making blueprint I use everyday to grow my
business to a high six-figures while I was in school full time and now
well over a seven-figure a year online business.
But before I do, I
want to share with you a very powerful story that has
literally been worth millions of dollars to me.
Sell The Shovel - Don't
Dig For Gold
Sam Brannan was a merchant in San Francisco who lived during the Gold Rush days. Everyone in the city was going absolutely bonkers over finding gold...
It was nuts!
So, one day, Sam came up with an astonishing idea that would form the basis for the most lucrative lesson ANY
entrepreneur should learn...
He went out and bought all the shovels in San Francisco and set up shop. After he was done hoarding all the shovels, there wasn't a single shovel to be found in the entire city!
Then he grabbed some gold-dust, and ran through the streets like a crazed lunatic yelling...
"There's gold in the American river!
There's gold! There's gold!"
Believe me, this created mass hysteria in the city! Everyone rushed out to buy shovels to dig for gold!
Well...guess who had all the shovels?
As you can imagine, Sam Brennan made a killing selling shovels to this insane mob... way more that he would have
ever made if he set out to dig for gold himself!
And that's how
Sam became San Francisco's first millionaire...by selling the shovels!!
Now, there is a powerful, powerful lesson behind this story:
Despite
Popular Opinion...
You Want To Become A "Shovel Seller!"
Recently one of my favorite
guru's Dan Kennedy coined this term for people who become rich by
"teaching people how to get rich."
Because of this it's
received a negative connotation.
BUT...
If you look outside of
the "get rich quick" realm, you'll see that in almost every
industry, the people making the MOST money are making money selling
some types of shovels!
Let me show you a few
examples:
Industry
Shovel
Dieting
How To
Lose Weight
Golfing
How To
Increase Your Drive
Real Estate
How To
Flip Properties
Gardening
How To
Grow Your Own Food
Bowling
How To
Have A 300 Game
Potato Guns
How To
Shoot A Spud 300 Yards (Yes - this is one of mine)
And the list could go
on and on and on forever...
You see, there is a LOT more money in teaching people
HOW to do something than there is actually doing that "something"!
There are
thousands
of markets who are thirsty for "how-to" information that can be tapped into in a heartbeat!
Don't believe me? Here are some examples of
a few "shovel sellers" who have made it big:
The "Shovel Seller" Hall Of Fame!
Carleton Sheets
I'm sure you've seen his infomercial on TV. He's the guy that sells "no money down"
real estate investing videos, audios, and literature to beginners.
He has degrees in psychology, speech, and business....and literally could have done anything he wanted. But most of his money is made selling his "How-to" courses via infomercials.
Heck, who knows if he's even sold a single piece of real estate in years!
Matt Furey
A former national champion wrestler and master of combat sports, he went on to create numerous combat fitness and wrestling courses.
He was able to turn an old public domain wrestling course (called "The Farmer Burns School Of Wrestling") convert it to a derivative work, and turn it into a million dollars of income!
This was a LOT more than he would have earned if he would have continued to compete in
wrestling and kung-fu tournaments!
Joe Polish
Joe used to be a carpet cleaner who used direct response marketing tactics to launch the profitability of his business.
Pretty soon, his carpet-cleaning buddies started asking him, "How'd you do that!"
So he create a course on how to grow your carpet cleaning business and made a LOT of money!
Needless to say, he doesn't have to clean carpets anymore!
Robert Kiyosaki
You've probably seen his "Rich Dad, Poor Dad" books in the financial section in the local bookstore. Kiyosaki is an owner of many business and an expert investor.
But when he came out with the "Rich Dad" books that teaches people how to make money for themselves and NOT someone else, he started making a killing! (He even came out with a
board game!)
I don't know if he's making more from his books than his current investments, but his books continue to be bestsellers!
Now a LOT of my "shovel selling" friends in internet marketing are going to be a little ticked off when they read this letter. They want to keep you on the OTHER side of the fence...to keep selling shovels so you can keep digging for that gold!
But as an successful "shovel-seller" myself, it is my duty to finally spill the beans on where the REAL money is made in internet marketing....heck....in ANY niche for that matter.
Wouldn't it be great to finally stop digging for that gold, and become the "go-to" person when it comes to selling shovels
in your niche?
So Russell, How Do I Hang Up My Job And Start
Selling Shovels In My Niche?
OK.. here's where it gets
a little complicated.
Before I finally learned this important lesson and took my online business into seven-figure land...
...and shared the stage with famous marketers like Mark Joyner, Brad Fallon, John Carlton,
Mike Filsaime, Michel Fortin, and Carl Galletti...
I had to go drop-dead broke first!
I'm not kidding! Here's what happened...
In
2002 I married my best friend Collette. At the time I was
still wrestling and going to school full time, and she was working
to put me through school.
Because of NCAA regulations, even if I did have some time, they
wouldn't allow me to have a real job, so I tried to earn some money online to help support
our new family.
Lemme tell you, I was pretty darn particular about where I plunked down my money to educate myself about marketing. Heck, I only had an hour or so of free time a day between classes and wrestling practice to take action on what I learned.
Believe me...Being a poor college student with a new wife, there was absolutely NO margin for error.
I Had To Either Hit A "Home Run"
With My Business OrStarve!
So I started experimenting with various "turn-key" online business opportunities and bought a lot of marketing courses. Believe me, I kept reallyclose track of how this stuff was affecting my bottom line.
Unfortunately, I went through two years of painful
trial and error before I had any success in my online business.
I think I must have fallen for every scam and “get rich quick”
trick online.
Most Of Them Didn't Do Jack-Squat For Me,
Except Put Me Further In Debt!
The bottom line is this:I got ripped off a lot. Wasted my money. And I'll bet your dollars to donuts you've been burned, too, in the internet marketing game.
Heck, I think every serious internet marketer has been cheated--because there's so much garbage out there, and no objective scorecard to help you decide what works and what's real.
It's frustrating. Yet, when you want to
make real money online in any niche, you need help.
But how do you know who to listen to when it comes to building
a real online business?
I've got to admit
that it's hard, and it's just getting harder. In fact, did you know that, in November 2006, there were
at least
34 product launches
that I knew about teaching one segment or another about internet marketing!?!?
Thirty Four!
Now I'm not a genius, but I know they can't be all the "best."
In fact, I KNOW they aren't!
Here's why:
I get almost
20 offers a day from internet marketers who want to joint-venture with me. I always tell them to send a physical copy of the course for me to review.
I've seen a truckload of audiotapes, CDs, DVDs, transcripts come through the office. Unfortunately, based on my own wallet-draining experience in college...
Most Of Them Are
NotEvenClose To Being
The Best Available! Even The Stuff From The
Wannabe "Guru's" With A Limited Track Record
Are MediocreAtWorse!
Even the products that ARE
worthwhile only deal with one small segment of what it takes to sustain a thriving business.
For example, once you buy the course on traffic generation, you have to then buy the course on list-building, copywriting...
And on, and on, and on...
In other words,
you'd have to buy a whole slew of courses (and drop thousands of dollars!) just to get a decent snapshot of what it takes to succeed in internet marketing!
Sure, you can outsource this stuff.
But you've gotta know what to outsource!
And you have to have at least a slither of knowledge of what you're outsourcing, so that you'll know if the person you hired doesn't rip you off by doing a crappy job.
Here's the deal: Internet marketing (especially the "how to make money" niche) has skyrocketed in recent years. It's now a 100 million dollar industry, and everybody with access to a computer and an internet connection wants to get a piece of it.
They Want Your Money!
But who can you trust -- with hundreds of info-products out there screaming for your attention?
How can you
be sure where to spend your money so that you can finally break through
the barriers and start having real success?
I'll tell you this: you cannot trust the advertising. They're mostly written by professional copywriters who are trained to make any internet marketing product sound good...regardless if it actually is or not.
Do you know how most wannabe "shovel sellers" create an info-product to sell? They sit around, get ideas from internet forums (and other people's ebooks) and throw together a mishmash of "maybe's" in an ebook.
Maybe it works, maybe it doesn't.
They don't have a clue!
It's all guesswork and advertising and posturing. They spend up more time thinking up a clever name for the ebook and devising another hyped-up product launch then they do substantiating their claims....
And when people DO have a moneymaking system with some proof (if it hasn't been Photoshopped or stolen off someone else's website)...it is based on some short-term fad that will leave the unsuspecting customer penniless in a couple months.
And if you fail using their system, they'll hide behind their disclaimer and smugly tell you to your face,
"Hey, It's not MY responsibility that you
got screwed out of $10,000!"
You see, that's exactly what happened to me in college. Before I finally got my act together and stumbled upon my own moneymaking blueprint...
I Got Sick And Tired Of Being
A Human "Guinea Pig" For The Fly-By-Night
"Shovel Sellers" Who Don't Understand -- Or Don't Care --About SERIOUS Marketers!
And...believe it or not,
I was not alone!
One day I
received a phone call from my Dad telling me that one of my brothers was
struggling financially, and he wondered if I'd be willing to put on a
little workshop for him and show him exactly what I was doing online.
I told
him I'd love to spend a few days showing my brother what I was
doing, so we set up a date for him to come to Boise.
Now, a
few days later I received another interesting call from my
dad.
He told
me he had mentioned my "workshop" to a few of my cousins and some
old high school friends and THEY WANTED TO COME TOO!!!
Now
this was starting to get interesting...
So I
decided that if I was going to have a crowd coming to Boise anyway,
I might as well invite a few of my best clients to come to.
So I
offered to let them come to our workshop for only $10,000.
Ok - I
know what you're saying... Only $10,000 ?!?!
You
see, $10k is a lot of money, but I wasn't going to be sharing some
thoughts or theories, or hold anything back, because I was going
to be teaching this to my family and closest friends and I
wasn't holding ANYTHING back!!!
So, how
much would an opportunity like this be worth to you?
Well,
from those who are taking action from what they learned at the
seminar, it's been worth a whole lot more then the $10k they
spent to find out the truth, the whole truth and nothing but the
truth about internet marketing!
Now I'll tell you more about this "top secret" seminar a little later. But---right now--we need to call "time out" and shatter some of these myths on running a successful internet business:
Common Myths
Of Internet Marketing
-- Myth #1--
"The Money's In The (Insert Latest Buzzword)"
Listen...I don't know how many times I've heard this phrase tossed around in Internet forums and products people have sent me to evaluate for possible JVs.
Here's the deal: It takes a LOT more than than solely the "list, product, sales letter, and affiliate
partners" to build a successful internet business.
For example, you can have a huge list, but if your products are garbage, or if you don't know how to properly "train" your list to respond to your offers, the size of your list doesn't mean squat!
It's like a four-legged stool. If you're missing one leg, the wholedarnthing is going to topple over!
-- Myth #2--
"The Big MONEY Is In Selling $27 dollar Ebooks "
Oh boy. I literallycringe when I hear about internet marketers who focus solely on making a killing by selling that single electronic ebook.
They'll concentrate on spending hours tweaking their pay-per-click campaigns and split-testing in hopes of getting that 0.01% increase in conversion rate.
Lemme tell you, if that was my strategy while going to college, I would be working at McDonald's right now asking customers...
"Would you like a large sized orange juice with your Egg McMuffin meal?"
Listen, I could care less if I make a single cent with my entry- level ebooks software products. Because I can make 10X more money using the customers I already have with 10X less effort!
-- Myth #3--
"Uh Oh...Google Just Laid The Smackdown On My Site...How Am I Ever Going To Succeed At Internet Marketing?"
I remember when the great "Google Slap" took place across Internet Marketing land. Many marketers who were using Google Adwords to drive traffic to their sites literally lost their shirt!
Was I one of them?
Nope!
The reason my cash
flow statements stayed level during that time is because I diversified my traffic.
Heck, I barely use Google Adwords anymore. Why? Because there are MANY ways to get traffic to my websites without paying a cent to Google, Yahoo, or MSN!
In fact, almost 75% of my traffic is absolutely FREE! It literally took me years sitting in my
office to recognize this (and learn how to do it), but once I got my money-making system figured out...summoning a torrent of laser-targeted traffic to my sites was a cinch!
-- Myth #4--
"You Must Protect Your Intellectual Property No Matter What!!! "
You see, I get ripped off a LOT...
There's not a single week that goes by when I don't find
out about someone whose stolen one of my websites or
plagiarized one of my products.
Now don't get me wrong...it really ticks me off that there are people out there that would stoop that low. But I seriously don't worry about all that stuff.
Why, you ask?
Simple.
I know that I can literally run circles around anyonewith my marketing. Since developing my seven-figure blueprint while in college...I've been able to
out market 99% of anyone out there.
Heck, I could send the thief all my products and sales letters and STILL humiliate him with my marketing!
I know that if anyone is lazy enough to swipe one of my sites, they aren't going to put forth a fraction of effort it takes to make that site a success.
Plus, the time it takes to go after these clowns can be used to build another website or think of new money-making ideas!
These crucial points don't even scratch the surface of what I learned after four years of reading ebooks, browsing forums, and purchasing courses before I finally stumbled across my own million dollar blueprint.
But what gets me is that not everyone's doing them! This is stuff they don't teach you in school, and most forums and $97 ebooks totally "miss the boat".
You may think it takes some sort of marketing genius to implement these principles.
But lemme tell you, I ain't no genius. Heck, I barely had a 2.0 grade point average in college!
But, once I finally "got it", I was able to skyrocket my online business into seven-figure land
in under 2 years!
Having These Cash-Sucking Secrets Delivered To You
Is Like Getting A Key To Fort Knox!
Recently I
received a few emails from some people who felt they would never succeed
with their online business and were about to give up.
It made
me sick to think that they were about to give up on their dreams of
what an online lifestyle can provide and I wanted to help them.
I
wanted to create something that would be complete and would actually deliver on its promises. It won't require people to buy another ebook or course to learn the next step of what it takes to run a successful internet business.
In other words,
I wanted to create something that taught the FULL picture of internet
marketing instead of all the segmented learning that I see everywhere
online.
Something that was a COMPLETE A-To-Z blueprint of the internet
marketing game.
Then it dawned on me:
Why Not Sell My $10,000 Seminar
I Did Several Months Ago?
I've got to
admit... I wasn't too sure about that one. I mean, I really
over delivered at this seminar. I went through my business in excruciating detail and laid out case study after case study of how I transformed simple ideas into million dollar products.
Heck, I even got my Father (whose a specialist on business legal structure) to give a presentation. My wife and twin boys were in attendance as well, which was really special.
In other words, to be frank, that seminar has great sentimental value to me, and turning it into just another internet course wouldn't do it justice.
But that's not all: the material presented was high-level training. Just releasing raw footage of the event would have been too overwhelming for some people.
(I was also afraid the seminar attendees, who spent $10,000 and took time off from work and their families to attend, would be royally ticked that people would have access to this information in their living rooms!)
So I thought it over for awhile and decided, "Aww, what the heck!"
Making money on the Internet is what I have devoted my entire life to. I am extremely passionate about it, and enjoy watching others succeed.
Plus, I did not have any help when I was starting out, and I wanted to give back to the internet marketing industry that has treated me (and my family) so well.
So I gathered all the footage from my $10,000 "top secret" event, cut and pasted all the footage into a connect-the-dots easy format that ANYONE can follow, and bottled it up into an amazing course guaranteed to put you on the fast track to wealth and happiness...
Introducing:
The DotCom Secrets Home Study Course
*Above is Dot Com Secrets multimedia
home study course. It's a complete A to Z Blueprint
on howto build your own information marketing
business online even if you have no money, no experience and no time...
"Complete
A-To-Z Blueprint For A Long Term Business!"
He covers from A-To-Z everything you need to know for a
dotcom business.
(Russell) really does a good job systematically going through each step of the process from ground level on up….I was just thrilled with the information—there was so much there to take home, process it, and begin to plan. It was a wonderful opportunity!
—
Joey Johnson
Now, I am going to tell you more about this amazing course in just a moment. But first, we need to get very, very clear on something:
THIS COURSE IS NOT FOR EVERYBODY!
In fact, there are some people I hope never find out about this course.
I'm dead serious.
This stuff is NOT for lazy people who prefer to spend their time in from of the boob tube watching Desperate Housewives, Survivor, or American Idol...instead of building a lucrative business.
So, I am telling you now -- do not even think about buying this course unless:
You are serious at excelling at internet marketing and are ready to "take it to the next level". I meet a lot of people at seminars who are intensely dedicated to making money online. You can see it in their eyes and hear it in their voices...they are willing to do whatever it takes to succeed, even if it means skipping watching Monday Night Football. So, if you've got the "Eye of the Tiger" and practically
live and breathe internet marketing, than the DotComSecrets course is for you!
You are willing to sink your teeth into this material and take full advantage of this rare opportunity to learn from someone who's actually done it! I read a statistic that only 10% get past the first DVD of a course. That's ridiculous! So if you are one of the 90% who's not going to take action and will use these DVDs as coffee coasters, then don't bother.
Are you still with me? Good. I am darned proud of this new course. It's got more integrity, content, and honest value than anything I've ever released or seen....
...and that includes some of the "dud" info-products I see rolling into my office daily!
You see, we personally spent four exhausting months splicing 36 hours of raw footage from that event and cramming it onto 14 DVDs of wall-to-wall content.
We edited out all the videos of me fumbling around with the PowerPoint projector, idle chit-chat, and ANYTHING that wouldn't help you jumpstart your online empire.
It was very important that I presented this material in the clearest way possible, because
many of the people at the event were complete beginners, yet others were
long time internet veterans.
"I'd Rate
Him A "Grand Master of Internet Marketing!"
What strikes
me about Russell and his course is that he is very much a
rising star in this industry! He's build a very real
multi-million dollar business.
Russell's has taken a lot of things that he learned and took
massive action. In his course, he shares what he learned
from various individuals... he mentions specific forum
threads.
He is THE guy to keep an eye on in 2007. He sees things,
evaluates them, and then takes massive action... with
amazing results that leave many of us old-timers asking
"Where did he come from!"
He also challenges, and disproves some of the things you
read [elsewhere]. He has a regular office staff for example.
His power of observation and business sense is VERY well
developed. I'd even rate him a "Grand Master of Internet
Marketing."
—
Willie Crawford
Now let me tell you about these 14 DVDs and what you'll learn (pay attention to the cool videos too!).
The first DVD is a brief introduction from me where I outline the breakthrough strategies covered in the DotComSecrets course. If this doesn't get you rarin' to take action start making money online...you better call 911 before rigor mortis sets in...
DVD Volume 1: Ready, Fire, Aim - Developing
The Millionaire Mindset
Click The Play Button To See A Short Video
Clip From This DVD
Here's Just A Small Sample Of Things
You'll Discover on DVD Volume One...
The MOST important thing you MUST do when you get your hands on this course. (it ain't brainstorming product ideas, networking with other internet marketers, or building your customer list). (10:16)
The three words that I live by everyday that enabled me to push through all those failed projects in college AND continue to internalize to this day! (12:27)
The one thing that my hero Brian Tracy once said that you MUST internalize if you have chance to succeed in internet marketing (or ANY business, for that matter!) (14:11)
The four words you must repeat to yourself that will LITERALLY FORCE you to think creatively whenever you want to buy something (this will keep you out of spiraling debt AND add to your business savvy at the same time!) (16:42)
The one question you have to ask yourself before you embark on ANY goal. (I know my answer to this question...it is IMPORTANT that you develop yours!) (19:24)
The one important thing I did when I reached rock bottom in my business. (if you don’t do this, you are wasting your time (22:31)
Got no money to start your business? Think you need to spend your money to make money? I’ll share what I did to ignite a spark in my floundering business. (24:24)
The one type of information product you must be creating if you want to catapult your chances of having success with internet marketing. (Joe Polish uses this strategy daily...and you can too!) (30:39)
The “insider "secret used by top marketers to leverage the innate value of their products over and over again. (This can have a HUGE difference in your bottom line!) (34:41)
The type of advertising that's WAY more effective than ANYTHING that mega companies like McDonald’s or Goodyear have ever attempted. (38:07)
The three ‘M’ s of marketing and why you must concentrate on ALL of these before you have any success in online business. (38:50)
The seven CRITICAL tips you have to implement when starting your online
business. This totally "flies in the face" of traditional businesses, and is something I had to piece together myself when I was starting out. (40:18)
The next DVD talks about the most important subject that allowed me to build a million dollar business with
very little spare time in college: Outsourcing.
You see, I run into many "wannabe" marketers who think they can do it all themselves. I'm talking about copywriting, programming, web design...everything.
Trouble is, you might launch a site or two a year...if you're lucky. That's not even close to what is possible if you leverage other people's time correctly.
There's no need to sit around worrying about whether or not the person you hired will do a good job or get finished on time.
After you watch this DVD, you'll have all the tools you need to hire people from all over the world to do work for you (and assure yourself they'll do it right!)
To be frank, that's the only way you'll be able to grow a thriving internet business...and still have time to play with the kids and take that trip to Mexico you've always dreamed about!
If you can master outsourcing, you can master this business!
DVD Volume 2: The Power Of Leverage Through
Outsourcing
Click The Play Button To See A Short Video Clip
From This DVD
Here's Just A Small Sample Of Things
You'll Discover on DVD Volume Two...
How to determine the value of your time (This is important--it will give you a "stepping stone" for deciding what you want to tackle yourself and what to delegate). (3:24)
The one quote by the real estate guru Ron LeGrand that sums up my philosophy of business (Cut out and paste this quote on your wall, tattoo to your forehead...do WHATEVER it takes to internalize this quote if you want to excel at online business...and still maintain your sanity!) (5:24)
The absolutelyfirst thing that you need to outsource ASAP if you want to give yourself more time to grow your business. (I gain an extra 4 hours a day by outsourcing this task!) (6:00)
How to determine whether or not to outsource something...or
whether or not you should do it yourself. (10:30)
What people really want when they buy your ebook. (13:32)
My drop-dead favorite place to outsource projects (I haven't had a bad experience there yet!) (15:25)
Need a script or a program? Check out this website for a whole slew of
programmers justwaiting to take on your project! (17:32)
The one sneaky line you must put in your for-hire ads that will appeal to the pride of your bidder and plummet the bid price for your job! (18:25)
My unwavering criteria for choosing who I want to hire (Hint: It ain't the lowest bidder!). (19:24)
The single CORRECT way to write a for-hire ad. (Bidders completely understand what you want AND you'll protect yourself from other marketers who want to hijack your ideas! (23:24)
The one invaluable method you can use to prevent people from "cloning" you on the for-hire sites. (You'll be SHOCKED at how many people will be gunning for you once you start making tremendous profits!) (25:26)
"James Bond' tactics for playing psychological mind games with your bidders and encourage lower bids (this is totally ethical, of course!) (26:20)
How I turned $500 of cheap labor per-month into a $100,000 windfall. (32:32)
How to properly communicate to your employee EXACTLY what you want. (This will ensure you get what you want thefirsttime and save you time, money and headaches). (36:52)
Coming right up on the next DVD are surefire strategies to create killer websites using my advanced website strategies.
Believe me, it is extremely important to get the skinny on how to properly design a website in order to maximize your traffic flow. Here's what you'll learn on this DVD that will boost your sales...and your bottom line!
DVD Volume 3: Advanced Website Tactics
Click The Play Button To See A Short Video Clip
From This DVD
Here's Just A Small Sample Of Things
You'll Discover on DVD Volume Two...
Wanna get the drop-dead easy shortcut for getting the gist of this complicated computer stuff? Head into the bookstore and pick up one of these! (2:32)
The one style you want to create your webpage in (almost ALL my pages are written this way) (4:32)
Killer PHP and MySQL techniques anybody can implement for their websites (and it doesn't matter if you don't know a lick of code!) (7:11)
The one thing you must do to make your website creation process infinitely better (and cheaper too!) (10:35)
Tips on how to tailor your website for people who are still using dial-up and small monitors (you cannot get the sale if your customers cannot view your website!) (12:08)
The optimum load time for your website (anything more and your literally letting money flow through the cracks of your business!) (13:09)
How to create web images that load fast and don't hog up the entire site (15:39)
The difference between GIFs and JPEGs and how to avoid artifacts when creating your images. (17:15)
What information you SHOULD be collecting from your customer when they visit your site (your marketing strategy will be "dead in the water" if you don't have these vital stats. (20:00)
The One browser you should be using at all times (if not, you might as well hand your computer to a hacker!) (20:59)
Still with me? Good. In the next DVD, my Dad (whose created three business and an expert on legal business structure) gets up and talks about the legal aspects of running a marketing business.
This DVD is important. If you plan on building an online empire, you'd better get your 'ducks in a row' when it comes to the legal aspect of things.
Now this isn’t the boring-as-heck stuff they teach you in school. In fact, a couple people came up to my Father after his presentation and told him they learned more than they did in four years of college!
Here is what you’ll learn about the legal aspect of the internet biz:
DVD Volume 4 And 5: Creditors And Preditors
Click The Play Button To See A Short Video Clip
From This DVD
Here's Just A Small Sample Of Things
You'll Discover on DVD Volume Two...
The topfive reasons why you have to have a legal business structure (believe me, it will save you a LOT of headaches in the long run) (4:23)
How you can be vulnerable to liability (We are living in a litigious society, and it is CRUCIAL that you know the risks you could run into. (10:49)
Dreadful horror stories of how you can get sued in a heartbeat. (if this doesn't motivate you to get a lawyer, than youbettercheckyourpulse!) (21:49)
How to defend yourself against the vultures out there who take extreme pleasure of taking everythingyouown in a lawsuit (37:21)
The top two ways you can run your business and how you can determine the cheapest path to take. (51:41)
The skinny on general partnerships (This stuff is PUR GOLD if you ever partner up with someone!) (46:51)
The inside scoop on limited partnerships and trusts (and how the government can literally cleanyourclock if you don't set things up right!). (DVD2 - 5:46)
Next up is Product Creation.
This my favorite part of the whole business. In fact, I devote 2 whole DVDs to this important subject!
We talk about creating audio products, video products...the sky’s the limit.
In fact, I dig waaaay deep into my bag of tricks and present over
21 ways to create your own product!
"More
Product Ideas Then You Can Fit On Your Hard Drive!"
"A lot of things he taught I had learned, but he pointed out things that I was missing. For example, in the product creation section, he gave me 21 different steps for creating a product! My problem now is that I have too many ideas and too many products I need to create!"
— Jacob Stein
We also talk about creating membership sites, generating residual income, and a whole bunch of awesome stuff like that!
You see, I credit my success to being able to think of breakthrough product ideas. So if you’ve been slamming your head against the wall trying to think of new product ideas, than stick these DVD into your player and PressPLAY!
DVD Volume 6 And 7: Creating Killer Products
Click The Play Button To See A Short Video Clip
From This DVD
Here's Just A Small Sample Of Things
You'll Discover on DVD Volume Two...
Think you know what your market wants? Think Again! Here's the right way for determining if a product is going to be a "home run" or a
strikeout! (1:30)
A case study on how survey questions can lead you to what customers really want in a product (Hint: you'll have a DUD on your hands if you don't heed the lesson in this story! (6:52)
The CORRECT way to pose a question in a survey that has tested timeandtimeagain to gain the most responses from your target market! (9:18)
How to convince your target market to submit their most critical question...and increase your responses! (10:18)
Discover how to determine a market's potential using simple tools on Web (this stuff wasn't available 20 years ago!) (13:30)
A case study on how I tapped into a target market's passionate sweet spot using a book I didn't write! (18:30)
How a product funnel works (you should be making at least $100,000 a year implementing this strategy - I cringe at the number if marketers who are leaving thousands of dollars on the table!). (19:20)
How to create a million-dollar product funnel (This is the MOST IMPORTANT lesson on this DVD...and your ticket to even greater profits!) (22:44)
Discover the very first product you should create if you want to maximize your customer value. (This is BIG...I am
completely dumbfounded that even the best marketers aren't doing this!) (24.41)
My closely-guarded secret on how I unveil my high-ticket item to my list in a manner that will maximize sales! (25:39)
21 Foolproof methods for creating your own product. (DVD2 - 2:59)
Coming up is Sales Letter Creation (a.k.a....Copywriting).
This is the most important aspect of any direct marketing business…online and offline. This is how you communicate your product to your customers and urge them to buy!
This isn’t like writing some English paper in school. It is totally different. You have to be able to connect with your target prospect...as if you were talking to her at a restaurant.
Nothing gets done unless the copy is written! And it has to be written in a fashion that will get your reader to do what you want them to do:
Buy!
Believe me, when you have this skill, you can write your own paycheck! So hold on to your seat because, on this DVD, I am going to give you a quickie course on on how to write a kick-butt
salesletter that will suck the cash out of your customer’s wallet like a vacuum on steroids!
DVD Volume 8: Writing Cash Sucking Copy
Click The Play Button To See A Short Video Clip
From This DVD
Here's Just A Small Sample Of Things
You'll Discover on DVD Volume Two...
What true cash-sucking copy REALLY is (it's not slogan- based image advertising that you see plastered on the television every night while watching "Grey's Anatomy") (4:48)
The one thing you MUST get straight in your head before you write a single word of copy (heck, even before you go into business in the first place!) (5:45)
The proper way to write a sales letter so that you don't bore your reader to tears. (7:10)
How to touch deep down into your target prospect's emotional "sweet spot," and make them truly feel the need for your product. (8:41)
How to properly "set up" your customer and get them started down the "greasy slide"...all the way down to your order button! (13:17)
What really motivates the customer to buy, and how you can tap into this fact to make them salivate for your product! (15:00)
The bank account-swelling structure of a sales letter (this tip is critical! Mark Twain once said "The confused mind always remains undecided". Here's how you prevent this from happening! (16:25)
How to induce multiple instances of curiosity in your copy (this technique induces so much "mental tension" in your prospect. they won't be abletosleep until they buy your product! (17:12).
Where most people first glance on a website, and how you can maximize that stat to increase your sales! (21:55)
How to plant critical "attention-grabbers" in your copy that will that stop "looky-loos" dead in their tracks! (22:58)
How to write compelling headlines that stop your prospect dead in their tracks and FORCES them to read! (24:03)
How to melt away questions and concerns about your product and convince them that YOUR solution is just what the doctor ordered! (26:40)
How to write strong benefit filled bullet points that will cement your prospect's decision to buy your stuff. (29:58)
The key to effective risk reversals and how to ease the customers mind when they buy from you. (32:58)
The skinny on dealing with refunds (and how you can avoid the HUGE mistake I made when it came to dealing with them!). (34:46)
How to effectively close your customer and tell them to do what you want them to do...put their money into your bank account! (34:56)
How to construct an effective order form and the onestrategy that has been proven to boost your response by up to 38%! (41:11)
How to craft an effective upsell that can boost your ROI with literally no effort at all! (43:40)
The correct place to put testimonials in your sales letter (NOT "wherever the heck you feel like it!") (46:37)
How to hotwire a crafty P.S. that reinforces your buyer's decision to buy! (48:14)
The importance of creating an "irresistible offer" that makes it a drop-dead easy decision to do business with you! (49:27)
The undisputable power of "reason why" copy and how it can haul your prospect into a love affair with what you sell! (59.31)
Finding target customers on the Internet is a piece of cake...if you know how to do it!
Trouble is, most people are stuck on the old paradigm that you have to pay Google, MSN, or Yahoo to advertise your product.
On this DVD, I show you how to go out and find targeted customers on the Net and
subtly introduce your product and services to them (without royally ticking them off!):
DVD Volume 9: Finding Your Target Customers
Click The Play Button To See A Short Video Clip
From This DVD
Here's Just A Small Sample Of Things
You'll Discover on DVD Volume Two...
The one thing that you must determine before you even think about selling your product! (3:20)
My ingenious method for tripling your profits with essentially the same product! (a LOT of marketers have huge windfalls right under their nose!) (5:11)
How you can tap into the power of the Internet to reach a vast array of customers (11:20)
The one foolproof method for finding exactly which forums to target for your marketing (and not to waste time on the "duds"
(13:20)
How to successfully target forums and message
boards for your marketing efforts. (16:11)
The proper use of blogs and how you can get a
starving crowd" coming back for more...again and again! (if you don't have a blog yet, you're NUTS!) (17:11)
How to properly conduct yourselves in forums so that you can foster lasting relationships with members (and NOT tick them off!) (20:01)
How to boost the click through rates of your signature files in forums (I swear, NOBODY is doing this!) (23:16)
A cool case study on how to exploit forum marketing and increase the flow of targeted traffic to your websites. (24:52)
Where to send your customers when they click on your signature file (Hint: It's NOT your sales page!) (26:20)
The next DVD deals with List Building.
You see, building a list is huge. When you take the time to build a great list, you can do whatever you want!
All you have to do is send an email and, boom, you make money quickly!
DVD Volume 10: The Lost Art Of Listbuilding
Click The Play Button To See A Short Video Clip
From This DVD
Here's Just A Small Sample Of Things
You'll Discover on DVD Volume Two...
How to ensure that your emails aren't ticking off the likes of AOL...who can shut you down if they detect you're spamming (and it doesn't matter if you ACTUALLY are or not!) (3:45)
How to decipher whether or not people are actually opening your emails (I know a LOT of people who just send out emails and don'thaveadarnclue if they're even being read!) (7:02)
Revealed for the first time EVER: My moneymaking format for creating killer, personalized email promotions! (8:37)
The number of emails it usually takes before the customer is FINALLY convinced to purchase your product. (17:48)
The optimum size of an autoresponder email (Note: this has been tested again and again on my sites to outpull ANY other length!) (18:46)
The secret to creating popups that 1) evade those pesky popup blockers, and 2) shovels the highest number of prospects into your sales funnel. (20:29)
The correct call-to-action when it comes to collecting email addresses (it will also ease their concern that you won't sell their address to some spam company). (25:46)
How to utilize your "thank-you" page after your customers have signed up (and STOP leaving money at the table!) (26:59)
How to personalize your sales page (instead of "Dear Friend", your page will read "Dear John Doe). This is HUGE! Personalization can skyrocket your conversions by up to 42%! (28:28)
How to create a lead-pulling squeeze page. (This is your one time chance to watch me walk you through the process...it's almost as easy as "cutting" and "pasting" (31:30)
The next DVD in the DotComSecrets course deals with perhaps the easiest way to make money...joint ventures and affiliates.
You see, one of the reasons my online business is so successful is because we have a killer affiliate program.
Right now, we have over 30,000 affiliates who sell our products around the clock...without ANY effort on our part whatsoever.
That’s right: 30,000 affiliates...and they don't make a cent until they make a sale.
Now that’s Huge! That’s Power!
Plus, I have a huge network of joint venture partners who promote my products for me. Whenever I am launching a new product, I call 'em up and see if they want a piece of the action.
Now, understand, this is Free Traffic! No need to shell out big bucks to Google and Yahoo when you've got JV partners who'll unleash a flood of targeted traffic to your site for nothing!
Sound great right? We'll, once you check out the eleventh DVD in the DotComSecrets course, you'll be able to do the same!
DVD Volume 11: Joint Ventures And Building Your
Own Affiliate Inferno
Click The Play Button To See A Short Video Clip
From This DVD
Here's Just A Small Sample Of Things
You'll Discover on DVD Volume Two...
The amazing story of how a total Internet "newbie" (who though this whole online thing was a bigscam!) started a $15,000 a month business in six months using the power of JVs! (3:04)
An extremely potent case study of how one of my closest friends exploited joint ventures to the tune of $850,000 in his first year of internet marketing! (6:01)
Think you have to build relationships with people to enjoy the wealth-building perks with JVs? Thinkagain! Discover my top-secret method for obtaining JV partners WITHOUT going through all those hassles! (7:02)
The one-step method for deciding the BEST publication for advertising your JV offer. (Get this wrong, and you'll flush money right down the toilet!) (8:39)
The critical stats you musthave before you even THINK about approaching someone with a JV offer. (It drives me bonkers when people ask me to JV and don't fork over these numbers! (10:32)
The absolutely WORST way to approach someone with a joint venture. I see people screw this up this all the time at seminars, but I'm not gonna let it happen to you! (11:02)
How just a single joint venture can net $100,000 in a mere three days! (15:46)
The absolute BEST way to build relationships with potential joint-venture partners. (Many newbie marketers are too lazy to tap into this pool of potential JV partners...and miss out on a truckload of profits as a result) (17:00)
The one moneymaking strategy that will vault your chances of landing multiple JV partners (Do this just once, and JV'ing with you will be a no-brainer!) (18:06)
How to PROPERLY condition your customer list to yank out their wallet and buy from you! (Oh boy...I cannot believe how many people botch this up. If you think it's giving them free stuff all the time, thinkagain!) (19:56)
How to get people to keep buying from you after the initial sale. (Again, a LOT of marketers are clueless about this, and they are literally leaving money on the table! (23:14)
The two lists that are worth the MOST money (and it isn