An Interview with Dr. Tom Hanson of BaseballSuccessSecrets.com
*This story and it’s results are NOT typical. Most people who try to make money online don’t succeed, and often lose money trying, but Tom Hanson worked hard and was able to create his own business from home!
As a tenured professor at a respected university in New York, Dr. Tom Hanson had a great career, true job security and a good income. But just two years after he was guaranteed this “job for life,” he walked away from his professor’s title to start a consulting business with his wife, Birgit and for the past 12 years, he hasn’t looked back.
An expert in sports psychology, Hanson created powerful systems that he took to big time baseball teams including the New York Yankees, Texas Rangers and Anaheim Angels to help perfect their game. Hanson didn’t stop there though. He turned his baseball secrets into a power-packed course that the average player could use to improve their game, and he turned to the internet to market it.
But it wasn’t big money right from the start. In fact, Hanson says he spent a lot of money to get started but didn’t get the results he was looking for. He knew that it wasn’t the course, but the system he needed to change. When he found Micro-Continuity, he says everything “just clicked.” He turned his baseball coaching course into a Micro-Continuity program and within 10 days of launching BaseballSuccessSecrets.com, he had 169 members, 18 percent of whom purchased upsells!
His strategy for success? “Make your own luck by following your heart,” Hanson said. “The more committed action I take, the luckier I get.”
Hanson agreed to share the ups and downs of turning his coaching strategies into a successful online business with the potential for big time residual income. A portion of our interview is below:
Q: What made you decide to turn the success secrets you’ve taught to such prestigious teams as the New York Yankees and the Texas Rangers into a simple program that any baseball player, coach or parent can follow to improve their game?
A: In part because I always have. I coached high school, college and pros – done it since I was in college. I’m 46 now, so they are all young to me now. In part because I can. My experience as a player, coach, sport psychology expert and now parent make me pretty uniquely qualified to do it. In part because I can make money doing it.
Q: What was your first experience with internet marketing?
A: Ugh. I got talked into doing an online course about eight years ago after getting fired by George Steinbrenner. I paid a guy $12,000 to create the course – a series of web pages is about all it was.
Thought I’d be rich.
No one bought it. They couldn’t understand what it was.
I now sell that content in a $29 ebook or use it as a freebie. But mostly I’ve tried a lot of different programs and done okay… but never really felt the traction I wanted.
Q: When did you decide to use the Micro-Continuity system to start selling your baseball success secrets?
A: I saw the model and it just clicked with me. I’d already started converting my monthly program to an autoresponder. The MC system just pulled it all together nicely. I could relate to Russell and respected him from an athlete standpoint. For some reason, I like wrestlers turned internet marketers… my biggest teacher is Matt Furey. He’s a great man.
So I guess I decided in August 2009, now that I re-read the question.
Q: What was the biggest hurdle you had to get over while you were getting BaseballSuccessSecrets.com set up?
A: Stop doing anything else online. Remove myself from other marketer’s emails and just do what was next on my MC list.
Q: You’ve been able to interview baseball hall-of-famers including Hank Aaron and Rod Carew as well as consult with companies like Fannie Mae and Microsoft. Do you have any advice on how internet marketers can get in touch with the big names in their niches when creating products or looking for joint ventures?
A: Just do it. Make your own luck by following your heart one what you think is really cool. Most of the interviews were “lucky” gets, unless you believe in the power of intention. The more committed action I take, the luckier I get.
Q: What is the biggest factor that motivates you to keep spreading the methods you’ve found for success?
A: Enjoyment. I really enjoy the process and making a difference in people’s lives. And wanting to be able to do whatever I want in my life.
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