Published in the Feb 2010 issue of the DCS Journal
Why a successful stockbroker turned his back on the industry for good and how he’s using Micro-Continuity to dominate his new market.
Brian Diez, credit repair expert and marketing veteran, knows what it’s like to walk away from a lucrative lifestyle and start over from scratch. He started as a stockbroker, but even though he was a rising star at his firm, helping rich people gamble their money in stocks left him feeling empty. For Brian, the initial sacrifice meant an opportunity to make money and help others – something he says he couldn’t do as a stockbroker.
Now he helps individuals repair their credit scores so they can buy the homes and claim the financial independence they’ve always dreamed of.
“I collect my thank you letters like badges of honor,” Diez says on his blog. “It’s my goal to not only help people out of their financial challenges, but to educate them so they don’t fall into the same old rut again.”
When he found Micro-Continuity, his credit repair business was already established and serving clients across the United States. He uses Micro-Continuity to reach more people and offer his credit repair knowledge at a price anyone can afford.
His story offers powerful advice for anyone who is looking for more fulfillment in their professional lives as he reminds us that you don’t have to sacrifice wealth in order to help others. In our interview with Diez, he revealed what prompted him to turn his back on the stock market and the top marketing techniques he’s used to stake a claim in the competitive credit repair industry:
Q: How did you discover the secrets that now make up your free CD, “7 Insider Secrets for Boosting Your Credit Score.”
A: I interviewed former executives from the credit bureaus, FICO, collection agencies, and some major lenders. I figured if anyone could guide me through the credit system maze, it would be someone with inside knowledge.
Q: When did you hear about the Micro-Continuity program and what made you decide to apply it to your credit repair system? What were the initial results?
A: I had written several books and recorded many of the interviews I did that had helped me build my credit repair process. I’ve always been a student to marketing and sign up for all kinds of free information. After having watched Russel’s video where he said he could take any book and turn it into a Micro-Continuity site, I realized I could use my books and audios to do the same. Not everyone can afford my service. I wanted to create a program that anyone could afford to improve their own scores.
Q: Most of your websites include credibility builders like, “As seen on The Wall Street Journal Online, Yahoo Finance, Forbes.com, Credit.com…” and more. How have these impacted your conversions? Do you have any advice for other information marketers who want to get their names in the news to generate more credibility?
A: The only reason someone who comes to your site doesn’t buy from you is they either can’t afford you or don’t believe you. If they can’t afford you, then give them something they can afford. If they don’t believe you, give them more proof of why they should. My credibility builders are why my sites convert while others are gone in two to three weeks.
Q: What is the most valuable marketing advice you have been given so far?
A: Don’t reinvent the wheel. Find a system that works and duplicate it.
Q: What gives you momentum to keep building your credit repair business? Can you think of any times when it helped push you through some tough moments?
A: The testimonials I get from my clients is all the motivation I need. The fact that it pays the bills and puts food on the table is a bonus. In time, I will completely dominate this niche.
>> Click HERE to get a FREE Issue of the DotComSecrets Journal where you can ethically steal DotComSecrets’ most guarded marketing secrets and access more wealth building articles like this one!
Facebook comments: