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Web Design Essentials: "Above the Fold"
2comments
Have you ever heard the term, “Above the Fold?” Well, specifically with web design, it refers to the area of your web page that is in view without having to scroll up or down and left or right.
The “Above the Fold” section is your opportunity to make a great first impression. You want to draw in the customer and make them curious about your products or services. You can do all this by being selective about what you put first on your web page.
A good thing to note is that the average computer monitor has an “Above the Fold” size of about 1000 pixels wide by 578 pixels high. So, if you’ve got important information or something you really want your customers to see, you now know where the best place is to put it! The key is to use this space to grab your customer’s attention. If you can accomplish this, they’ll stick around and check out the rest of your website.
Comments
Steven..."above the fold"
Sat, 08/01/2009 - 18:15 — Randy Stark (not verified)
Steven..."above the fold" originally referred to newspapers and what stories appeared above the fold on the morning edition delivered by the newsboys who would shout out all of the info on the above the fold area when holding it up for sale. Repoters even kept track of their above the fold headline appearances and were paid accordingly. No advertising appeared above the fold until late in this century because the space was deemed "too valuable to the sucess of any newspaper enterprise" -William Randolph Hearst.
Thanks for the reminder...and hope this comment helps others 'make the connection' graphically as well.
Very Interesting! Thanks
Thu, 09/03/2009 - 16:33 — StevenNord
Very Interesting! Thanks Randy for throwing that in and expanding on the topic. You just reminded me of a great point... The practice of strategically designing for "above the fold" can be explored in more than online media alone.
Take for instance...Printed catalogs. The entire front cover can be thought of as the above the fold area and used to grab a customers attention, build interest, and then motivate ( help direct the customer to the next step you want them to take).
Or when flipping through a magazine...depending on which direction you are flipping through the pages you might consider the top right and top left locations of each page to be your "above the fold". The reason being is that those two locations on a page will be the first to be seen as a reader navigates forward and backward through the magazine. Did you know that those two locations are usually the most requested locations for ads in magazines (especially the top right of the right sided pages). They give you the immediate opportunity to catch a readers attention before something else does.
Thanks again Randy. I really enjoyed your comment! Great Stuff!!