How to Boost Adwords Relevancy

My first attempt with online marketing, I selected almost 30 keywords for an adgroup. My relevancy score was low and I really didn’t see much success. Google is pretty particular now about adword relevancy, so my tip today is, pick one!

Select one keyword and one adgroup and use exact match. If you do this, your relevancy score on Google will increase, and that’s the goal! Don’t waste your money on 20 or 30 keywords like I did, when one can be more effective.

When you have selected your keyword, be sure to use exact match. Then make sure you put that one keyword in your URL, your headline, your description, etc. Make sure the keyword density is high, and you will see greater success.