Grabbing Your Joint Venture Partner’s Attention

Today we’re going to talk about quick and creative ways to grab your joint venture partner’s undivided attention. I actually receive a lot of this kind of stuff in the mail. And recently I got a package that caught my attention almost immediately. It came in this big shipping tube. So I opened it up and pulled out the longest sales letter in the world! As I unrolled it and began reading, I noticed that the letter had been personalized just for me. The first line was, “Russell, I want to be one of your most credible endorsements... It then went on to talk about the sender, his family and his company. He had also included a bunch of testimonials. I just kept unrolling more and more paper with screen shots, arrows, points of interest underlined, etc. It was one of the most unique ideas that I’ve ever seen, and it worked!

If you receive something like this in the mail, you’re going to read it. It was a very exciting and original way to get a hold of someone. I was most impressed that it was personalized. So take this example and run with it. Come up with creative ways to contact people instead of just using the same old email or phone book methods.

Another example; I was trying to get in touch with someone, but I just could not track him down. So I came across his home address, called Pizza hut, and had a bunch of pizzas delivered to him. I also had them write a note for me to stick with the pizzas. Sure enough, he called me that same day to say thanks.

There’s a lot of competition out there with people seeking joint ventures. So if you are one of them, be creative. Make your offer unforgettable and you will find more success.