The death of affiliate commissions?

Hi Russell,

I think the release of the "Death of Adsense" report really opened people's eyes to the possibilities available with PPL. I've been using the ppl and cpa programs for a couple of years now and can earn in one day what takes me an entire month to earn with Adsense.

Hi Russ,

I agree that PPL is an under-used method of marketing that has the potential to beat the pants off the Adsense model.

The "smart money" though is on diversification and not putting all your eggs in one basket.

I used to "cringe" every time my mom told me that. Turns out she was absolutely right :)

I've also noticed that there's an awful lot of "death" on the Internet lately.

So I'm making sure to steer clear of walking under ladders. And I always ensure my seat belt is buckled, even when I'm at home sitting in front of the computer - LOL

Happy Turkey Day to you and yours!

All the Best,

Jay Douglas
www.JayDouglasVideos.com
"Killer Video Infomercials without the Hollywood prices"

Great Info as always, Russell! We have a rotator for our adsense to prevent clickfraud, but now I think we may want to just rotate offers for PPL in place of adsense all together. Have a good Turkey Day! Talk at you next week.

Rick and Kevin
http://BuzzAcademy.com

Thanks Russell for all your insight on internet marketing.Having someone reputable as your self. Makes my internet marketing striving for success.

God Bless,
Shay

Hi Russel, as usual a very interesting and inspiring piece. I did download Mike's report from a link you provided, but believe it or not, I've still not got round to actually reading it. Hmmmmmmmm?
Better get my head round it I think.

Cheers, Pete.

Thanks Russell for the post.

Regarding the question if people should change their affiliate programs from pay-per-sale (PPS) to pay-per lead (PPL), the only time they should make the change is when they have an immediate backend in place.

Or else they have to be rich from before. Because changing it from PPS to PPL will lead to a severe cashflow crisis in the short term.

Most website owners won't be able to handle such crisis - even if they know how to work their lists.

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From Russell

Hi Ankesh - I agree 100%. The backend is the key to making PPL work as a product owner. :)

All I can say is WOW!!!

That is some great info. I
am looking into it right away.

Thanks Russell

Brilliant as always. Nice job Russell. You are a young man to be appreciated

Hey Russell,

Good points and I also immediately saw what Mike was doing when he launched that report.

I'd say there are 2 sides to this.

1. While people like Mike, you or I could afford to do PPL as a company, most small and mid sized work at home types cannot.

I don't imagine too many ordinary folks could afford to pay out $100k just for building up a list.

2. This does work well for companies who have the budget for this.

That is why large corps have done this for many many years offline and online. They have million dollar budgets and write it off as advertising expenses.

Something the average Internet Marketer could do is set aside say $1,000 or $5,000 as a list building budget.

Once the cap has been reached then stop the list building and start the direct marketing to that list. I see Mike doing this now as he is pulling the $1 per lead offer this weekend.

Take another $5k in profits a after a few months and add on another 5,000 to the list and just keep repeating that process.

Just my 2 cents on this matter and hope others can benefit from this as well.

Russell Brunson did it again.

Man, is it you and your team or is it just you. Who keeps coming up with Brilliant ideas? I'm a newbie so... things might be interesting to me. I certainly agree and maybe would promote PPL, rather than getting commission sales(or do both).

Don't get me wrong, affiliate commission is good too. But if you're looking to make quick quality money, PPL is the way. Honestly, PPL did cross my head once, but never thought about it as an future product.

Thanks for hyping me up. I need to create a PPL Product quick. I've been observing you guys, and You, Mike Filsaime, and the rest of you guys are always moving forward with great ideas and stuff, and thats good. I could hardly keep up with your products, not that I have been a customer. Just keep up the good work.

Well, one question, don't you have to have the money first to have PPL promoters for your product? that just crossed my mind? Thanks.

Wow Russell!

Thanks for sharing the information. I always wish somebody would pay me for the lead I brought in. :D

Salmah

Great Info broken down into simple terms. Thanks. Already started with modern click and looks good if I work more on the landing pages.

http://www.homebizstudio.com.

Good morning from Austria,
Thanks for the info.
As a Newcomer in Affiliate programmes, I have recently implemented Adsense on my page. Is there any restrictions or disadventages by implementing PPL + Adsense together on a site? Looking at all the info and advice, it get sometimes really confusing for me, special when the native language is not English. At the moment I would apeciate any assistance on what to implement or should do more to attract traffic on my site. I know that the site is only 3 weeks on the Web, very little trafic, and I do not know what else I could do to attract more visitors.
Any advise from the proffesionals would be greatly apreciated,

Thank You,

Peter

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From Russell

Hey Peter -

There's no problems in having adsense and PPL. We have some content sites that have 11+ different type of ways we can make moolah with them.

For traffic generation... keep reading the blog - I'll be covering a lot of that soon. :)

Hi Russel Brunson,

that seems to be very interesting! :-)
Thanks!

Mhammed;

Hi Russell,

The Pay Per Lead Power Ads program looks amazing ... thanks for letting me know about it!

I noticed that you're putting forward a fantastic case for PPL ... but as I write this, you're showing AdSense ads at the top of this page :lol: ... gotta replace them ads quick! :wink:

Cheers,

Martin

PS: Thanks for the affiliate commission cheque - got it in the mail today! :D

It sounds nuts to me! Sounds like the perfect way to generate hundreds, nay thousands of rip-off merchants. What's more, you have to be rich to do it. This is pointless for the little guy like me.

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From Russell

Hey Chris -

I wanted to comment on your post here. If you didn't see a point here for a little guy - then you either didn't read the whole post... or your too closed minded to succeed in this game.

Sure - you may not be able to pay people per lead right now... but can you be somone generating leads and earning $ for those leads?

I shared a few resources where you can sign up and put PPL programs on your own sites and when people fill out the forms - you get paid... Seems perfect for a little guy like you.

I've got quite a few friends making 5 figures a month as "little" guys generating leads.

Keep your mind open, there are huge possibliities for the little guys out there.

Hope this helps.
Russell

Russell,

Yeah RB that is a good set up for both parties is the affiliate can get enough traffic to give you the info. And for you too it is great. With the change in Adwords PPC is getting more expensive so it you get as lead to your list for $1 that is, in many cases, a lot cheaper than PPC and if the affiliate is getting free traffic and a percentage of the traffic fills out your form then everything is golden, everyone wins and everyone is happy. But if Joe Affiliate pays $10 for 100 people visiting his site and 10 visit you, 5 fill out your form then whoops.

If the system is set up optiminally then it can be better. For that $1 you have a customer you can market to for the long term not just a single product.

It works best for the affiliate who already has a cheap traffic system in place. A good alternative to PPC but it does favor the dude with the product.

Darwin

This seems to have happened at just the right time for me as Google nixed my adsense account a few days ago. Should I waste my time arguing whether the 1 (yup, thats one) click I earned in the first two weeks of November was 'illegal clicks' as they claim?
Nah! Don't think so.

A very interesting Article Russell from someone who has made it. The vast majority of us are still struggling and do not have the funds to get involved with PPC in the same way that you or Mike would do. But it does give Affiliates another option to their promoting, another string to their bow.

Terry Cummings

Hey Russ!.
Correct me if I'm wrong here but ppl isnt new, is it. Good to know that there are new players getting into the game giving us wider choices and depth of optins though. My question about mikes report: is there an affiliate sign up form for the report or is it just as simple as puting up the report for readers to download?
Have a great day!!

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From Russell

Hi Shane - you're right - PPL isn't new. Just gaining more popluarity now. :)

Yes- when you download mike's report - it gives you your affiliate info in the members area.

This could be the real 'death of adsense' but i wouldnt be surprised if Google Yahoo etc havent already have spoiler versions of PPL on trial - maybe as joint ventures?-or working on improving targetting of their ads, which can be abysmal at times!
8)

This isn't new but recycled info...

What is new is the IM segment of the online community has "discovered" PPL...

I started my online career with PPL 11 years ago...

there is a place for it as there is a place for PPC, Affiliate Programs, PLR, Adsense, Banner ads, etc.

I think the problem with IN'ers is they are so focused on one way of doing things they are leaving huge piles of cash on the table.

Case in point... a well known marketer blasted a recent product launch because it "only" paid a 10% commission ... with no resale rights...

Well, I have been earning a good living with just one of my sites... it's pays an average 10% commission, but converts at 35% (NO I"M NOT GOING TO REVEAL WHAT IT IS)

I'll take those stats anyday... over 50, 60% or even 100% commissions with a conversion rate of 1% or 2%

One should never forget business go in cycles... Yesterday is was Adsense, today its PPL, tommrow it'll be video ads... and on and on...

My strategy has been to simply add what ever new strategies come along to the mix...

The way I think is very simple... how can I get my website to earn a consistent $100 per month...

Before you wet your panties because you are rollin on the floor laughing.... I have 150 websites... you do the math...

Most of my sites take 10 or 15 minutes every couple of weeks to update..

I am doing a good job of keeping my mailman employed...

Sandra

:D

Russell, great article, great news. I think Mike's article should be titled,"Internet Marketing, Redirected". My advice would be follow the trends and jumb on board quick. It seems like that is what you do. Daniel

Russell -

You always have great cutting edge information, and I'm definitely going to be utilizing PPL after hearing what you had to say!

P.S.
I love your Ready, Fire, Aim motto! :D

Rusell, the application of the CPA networks to building an affiliate program is brilliant.

It's something to consider, to be sure.

Warmly,

Paulie Sabol

When Russell or Mike speaks, I listen. I agree with this column, however, I think the PPL has a limited lifespan because eventually the hackers will find a way to marginalize it.

Hi Russell,
This is very interesting stuff. Thanks for the links so I can look further into this. It looks like this could be another very good source of income. :D
-Nancy
www.InstantAffiliateSecrets.com

Hey Russell,

Nice post, and i dont know why many people havent picked up on this sooner.

I have been making money with these types of lead generation programs for the last 6 months and they are great!

Joe Gilharry

Thanks for the post, Russell. You've given me a lot to think about ...

WOW!!! I have been toying with that idea for some time now...Thanks to You I am now ready to jump in and give it a test drive. Thanks Russell.
It looks like every place I go lately I have seen You already in place. Would You Be A Mentor in my success?

Hi Russell,

Thank you for these amazing informations.
Upon consideration to the latest trends on Internet marketing, I'll visit those sites listed to secure my position.
Hopefully to get the doors still open for new members.

Regards
Tito

Dear Mr Brunson,
It all sounds very exciting, but I do not really understand how it works, as I am very new to this Internet Marketing Game. Please tell me more. If it is that easy to make lots of money this way, why isn't everyone else also using it?

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From Russell

Is it easy? Depends on who you are asking? It takes a while to learn and understand how it all works - but after you understand the game - then it becomes very easy.

For PPL - the game is to create a site that converts well - then drive as much targeted traffic as you can to that site.

So - if your are learning - step 1 is to learn what a good lead generation site looks like - then step 2 is learn how to drive traffic to the goods sites.

Hope this helps.

I've just started using PPL myself. Haven't made any money yet but I see the handwriting on the wall with adsense. I'm getting rid of it on all my sites and am going PPL. :D

Hi Russell,excellent post and idea.As an affiliate i have alot of my subscribers signing up for programs i market but don't buy so this will add a huge chunk to my affiliate commissions.Keep up the good work.
Terry White
The Easy Download Center
http://hotshorturl.com/fr59

Hi Russell,

It was finally time some of you guys finally discuss CPL. Companies like eBay were at some point offering $25/lead - bit not only that, they were also allowing you to incentivize the lead.

I can go on and on about CPL, about the different ways it can be used and the amazing income it generates. I invite you to check our site and then we can maybe exchange a couple of emails 8)

Hello Russell
As usual and as has always been my experience since being with you from the beginning you have once again shown that true cutting edge thinking that I have treasured so much. The ever changing paradigm on the net requires an everchanging marketing effort to get the best results and to maintain loyalty from those we sell to through offering a quality product and cutting edge results oriented technology that refines the sale over and over again to a targeted market with value added to the end user. This is certainly one of those things.
Thanks for the heads up I am on board with you and look forward to the ride.
Respectfully
Dr David King
President
W.O.S.A.T.,LLC
http://wingsofsuccessadvisoryteam.com

I aleardy been corresponding with Keith on his PPL and ModernClick...

Great info any how, Russell

-Leonard J. Mills

Russell,

Let's say I am on top 10 on the major Searh Engine, and I need to add some more features, links, products to my site, wont it effect my ranking?

I ask you this question coz I read this on your blog "Here's some info on his new service (this site will become one of my secret weapons. I'm already working quickly now with my adsense/SEO team to implement this service ASAp)"

-Leonard J. Mills

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From Russell

Hey Leonard - Depends on your site. If you keep the onsite SEO elements the same - or improve them - then it can help your site in the rankings.

The biggest key to seo though is the inbound links.. and this isn't affected at all by changing your site.

Just make sure you understand your onsite SEO stuff, and you will be fine.

Hi Russell Jai hear CHEERS for the uptake will definitlay check this out i was going to concentrate on affilieation but i now think yeh it maybe DEAD in the tinternet water this is going to be a much better game to get into CHEERS. :lol:

Since I joined your list, I have been able to unsubscribe from several others. This is a great time saver. Thank you.

Hi Russel,

I like the idea of being paid for leads.

Thanks,

Alma

Dear Russell:
I have to agree with what you said in regards to affiliate commission or PPL to get subscribers to your list and as potential customers makes good sense and would possibly cost a person less to do so. If you went for a really big list and didn't get paying customers immediately, a person would be using a lot of their own money upfront in the hopes of gaining it back in the future. It is an interesting idea and I note that quite a few sites have sprung up with such an idea. Hopefully it doesn't become oversaturated and diluted with the same people going into multiple sites and just signing up and not buying anything. It seems like a good way to get a potential list of customers but with an affiliate program, you don't pay unless a person buys and then usually get half of it in commission so you are still coming out ahead each time. I would say affiliate marketing would definitely be more conservative with less money risk on our part.

Nancy Kuehn
Learn6mtobuildbigbizprofitonline.com

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From Russell

Hi Nancy - you are right - affiliate marketing will always be around because there is much less risk to product owners. I know - I run one of the largest affiliate programs in this industry and will continue to run it - but I will also be adding in elements of PPL to build our customers lists and increase our business.

Dear Mr Russel,
How would Mr Filsaime know that I made someone read his report.?
M. El Solamy

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From Russell

you get an affiliate link that tracks who fills out his lead generation form. :)

Why is everyone so damn sure that Adsense is dying out? What does Joel Comm think abt this?

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From Russell

Hey Scott -

Adsense isn't dying - just people are getting smarter to the fact that they may make more $ selling the lead verses selling the click.

I have one friend who split tests adsense and lead gen on his sites.

Some markets adsense wins - and others lead gen wins.

So be smart - dont' take my word for it 100% - take the idea - test it on your sites, and see what brings the best returns.

hope this helps.

Hey Russell,

Your post does make a lot of sense for us marketers, but for our affiliates it just doesn't.

This "death of" stuff is starting to all make no sense at all for affiliate marketers...

Okay, so I get out of Adsense (not going to happen when I spend about $1-2K a month and get back $7-$8k a month) and I start putting these ppl offers on my pages and sending out to my list about them.

Now instead of making cents, I'm making dollars. Still though as an affiliate marketer, it doesn't make sense to promote ppl offers.

I just did a test with Mike's offer...

I took two different test lists... Each have 1000 subs on it.

With Mike's offer I made a few hundered dollars.

With the other product I promoted, ($97 product) I made almost $2k

The conversion for the $97 was MUCH lower, but I made A LOT more money!

I think marketers should be really careful when deciding to do a pay-per-lead rather than a pay-per-sale.

Affiliates will start choosing not to promote for these marketers...

I think the whole PPL thing would be great for niches outside of Internet marketing, but I know that I have worked really hard for all of my affiliates, and wouldn't risk losing them by trying a PPL promo on them.

Just my thoughts on the issue..

Liz Tomey

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From Russell

Hey Liz - great feedback. I'm an affilaite marketer too and love it. We make money in lots of different niches doing different things.

I'm not saying stop doing affiliate marketing - add this to your toolbox.

I posted above in an earlier comment that you need to test and see which produces the best results.

You are right - some markets you earn more w/ commissions - others you will earn more per lead. Do some testing and then do what produces the best results for you.

Hope this helps.

A friend and mentor brought this to my attention last month - in the offline world I was getting paid a small % if a sale was made, but nothing for bringing the lead.

New strategy - pay per qualified lead (president of company would like to speak to person you are contracting for), pay per qualified appointment (president of company has agreed to meet with president of company you are contracting for), and yes a % of the sales generated from that appointment - and this isn't even including % of coaching programs, etc - this rewards the affiliate properly and keeps them long term. Now to build the program that handles all this - oh yeah and if your thinking you will lose big by paying out in so many different ways - wrong - it creates massive incentive and stronger volume of revenue.

The truth is - fear of investing, for long term profit = greed and insecurity

Thanks,
Richard

Such a good idea. Will give it a try and report back. Like to know how it goes with others.
SR

This is so cool! Am looking more into this, Thanks so much! :lol:

Hi Russell

This certainly seems like a great new way to earn. Mike seems to have cracked it big time. What I'd like to know though is, How does the little guy like me get the ball rolling. I've just had my car repo'ed (real bummer for a Sunday afternoon!)and was retrenched last year. My off-line business is just getting going now but I need to earn a bit of extra income to keep the wolf from the door. Keep up the great work!

regards
John
www.hunterrecruitment.co.za
Cost Effective Permanent, Contract and Temporary staffing Solutions.

I like the idea of this. I signed up for it. Thanks for the info.

Hi Russell Brunson,
You are always ahead of other internet marketers in terms of revolutionary and motivating informations.

What I like about you in particular is that your services are FREE.
Where do you get the energy from?
Ayna

Hi Russell,

I toyed with the idea of doing PPL a while back for my affiliates, and just never got around to it. I'll be doing some overhauling in January, and that certainly will be included.

Thanks as always for the great info!

Carole
CommonSenseLiving.com

I think the year of 2006, and the coming year of 2007 is going to be the new 'age' in which the marketers who survive the next 5-10 years will be the ones who develop the largest mailing lists.

Thank you Russell for the info. I just have 1 question, how do I make sales, or generate leads, if I have been given a very bad reputation on the INTERNET? And I do mean VERY BAD.
Melody :confused:

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From Russell

Use a pen name. Think my name is really Russell. :)

Hi Russ,

Great post. PPL is not new to the world, but has suddenly become very popular as it has been promoted and placed into the marketer's eye lately.

Adsense was never a great money-maker for me, but with the same number of clicks in Adsense, I could have actually earned something reasonable from PPL.

Way to go!

Melody, how bad can your reputation be , cuz I have never heard of you. :D

Hello Russell Brunson,

we're paying PPLs since 2004 over 5 Level and it runs very well - for us AND for our affiliates.

Here's how we pay our partners for recruiting new member:

Level 1: EUR 1.00
Level 2: EUR 0.50
Level 3: EUR 0.25
Level 4: EUR 0.10
Level 5: EUR 0.05

So if you hire ONE partner at level 1 and 10 at the 2nd level you earned:
1.00 + 10 x 0.50 = EUR 6.00

Most of our partners got hundreds and thousands of euros on their paypal account in a few days or weeks.

All these partners using our professional back-office which is full of automated functions for affiliates, merchants, online marketer, networker, webmaster and every one who wants to make money on the net.

Best wishes to you and merry Christmas!

Steven Rohner

Hi Russ,

Great content. Thanks for all the PPL education. Yes recently I can see the trend picking up in this area. I think it is going to be another great way to generate lead if you have some liquid cash in hand. :D

fantastic.

Mike Filsaime has done it again. This guy is just awesome, he always comes up with great innovations to existing methods. The Death of Internet Marketing is an absolutely fantastic piece of work as Pay-Per-Lead is the next big thing after PPC. PPC is as good as the past now plus PPL is already right here right now for the taking. Marketing formulas have always highlighted a certain edge to those who get off the blocks first, it's fondly known as 'first mover advantage'!

so, for those of you who are already sick and tired of the promise offered by blown-up unrealistic affiliate commissions for past-shelf life products, get a grip on PPL and get to work!

thanks russell, great job on this piece of news!

Malvindran
http://positiveprogress.blogspot.com

What a great idea PPL is, Russell! It makes both parties in the affiliate program win always. I'm now looking forward,nonetheless, to the opportunity of enjoying it as an alternative form of payment(i.e., just in case there are no sales or when it's higher in value compared to the pay per sale)... Am I dreaming or just too advanced in my thinking? Whatever: I like the PPL power as well!

Maria
http://www.pluginprofitsite.com/main-15197
http://www.CreateRichness.com

Hi Rusell,

Thanks for the great Info. Another greate way to earn money.

John :lol:

Oh My Goodness! How on earth could I have overlooked this concept?

I've been too cooped up in my own sites that I've not opened my eyes to the world...

The concept of PPL will help people who are developing lists I believe, because they can promote to their lists and slowly get the ball rolling.

PPL should hopefully be with us for a long time ad a great new way to build regular income streams. I'm impressed when Russell(Real Name ???) said that a few close friends were making 5 figures per month.

I could do with figuring out how to get good converting websites now!

Shaun Baird - real name!

Wow, I'm newbe but I can see it is the way to go. I publish success stories on my site www.my-pro-file.com I would love to hear some about PPL incomes if you have any.

Hi Russell,
The bottom line would seem to be not ppl INSTEAD of pps, but ppl AS WELL AS pps.

You wouldn't throw out the baby with the bath water, so why stop an income source if you're making enough profit..
just add a bit more water.
newbie (to the internet but not to business) fred

I been using ppls for a couple years now, and they usually out perform adsense 10-1 easily. I really like the $20-$50 I get for someone filling out a credit card application! :P

Hi Russell!
Thanks very much for all the great information, now my next step is to find a good mentor and a good target market because I dont know anything about internet business, but definately want to do it.

sincerely
Sara

Hi Russel,

I like the way you flow, I have downloaded Death of Affiliate but have not read it yet. I'm a newbie and was thinking affiliate was the way,but no sooner you new angle and it just got me excited. must get to read you more often.

To your Success

Thebe

Russell,

Thanks so much for the awesome tips. This is a new line of work for me and I am seeing the trend of "thinking out of the box" more and more. Thanks for your hard work. What you do benefits us all.

Veronica
www.wealthyqueenoftheweb.com

Online Business expansion

Thanks Russell for sharing all this information with us. I am looking at ways of expanding my business online and looking at affiliate programs but you have brought PPL to my attention and I think it warrants further investigation. There goes my weekend :-)

cheers

David