What I learned from Jerry Seinfeld!

What I learned from Jerry Seinfeld!

So I was at the office last night until 4:30 AM putting the finishing touches on a new product that is coming out today. The product has a pretty unique story that I wanted to tell you about.

Incase you don't know, I'm obsessed with something called the "Public Domain." What that is in a nutshell is "works" (books, audio, video, images) who's copyright has expired. What you can do with public domain stuff is even cooler.

Remember from my last post I talked about 19 ways to create a product - well one of my favorites is finding works in the public domain and turning them into
derivative works. :)

So a couple months back I got a call from a client of mine who about some of my public domain products that I have in my membership site www.TheLostFiles.com.

Each month I give my members 3 products that are in the public domain along with all the legal documents, sales letter, graphics, etc...

This guy wanted a copy of all the product I had ever included in the membership site. I've been running it for almost 2 years now, so there are quite a few. But I wasn't selling them all in one spot.

Until this call...

After we got done talking - I looked over and saw on my shelf a copy of "The Simpsons" season 1,2 and 3 - and also "Seinfeld" year one.

That gave me an idea. What if I created a box set of all the files from year one on TheLostFiles?

Someone could get all 26 products from year one (plus 4 bonus products) for a fraction of what it takes to create even just 1 public domain work.

So that was the idea I got from good ole Jerry Seinfeld.

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NOTE: I'm reposting this message after I had a few people ask me what the lesson I learned from Jerry was... The lesson was that you can (and should) recycle your content. Just think... Seinfeld is free - it's on TV 8 times a day, you never have to pay for it... Yet - they re-package it into a collectors edition DVD, and now people are flocking to pay $60 for it!!!
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The product is launching today, and you can get your collectors edition shipped to your doorstep for under $200. You get 30 products that are proven to sell. You get 30 sales letters, 30 graphics, 30 legal docs from my lawyers.

Each work costs me a little over $2,500 to produce. So you can do the math 30 X $2,500 = a whole lotta value for not much moolah.

I'll also throw in 2 months free membership to Lost Files so you'll get another 6 products for no cost. :)

So here's your special link:

www.TheLostFilesYearOne.com

During the next 3-4 weeks I'm going to be doing a lot of training on the public domain. This is one of the BEST ways to get started quickly with your own product.

Thanks again,
Russell Brunson
Ready, Fire, Aim