
I learned about the power of postcard marketing
last year when I purchased a course called "Marketing
With Postcards" by Alex Mandossian.
I started to believe even more in the concept when
I heard the story of Joe Girard... the guy who Guinness Book of World
Records named "The Greatest Salesperson In The World."
Joe sold 13,001 retail cars in 15 year
career by himself. But the coolest part is how he did it...
Would you like to know his secret...?
He developed a system of staying in contact with
his customers and potential clients by sending them
simple cards.
Every phone call or personal contact he made, he would write down on a file card
any relevant information.
He would then send everybody on his list a
unique greeting
card every single month! These weren't high pressure sales letters, just
friendly reminders to let people know that he was thinking about them.
He sent out
nearly 13,000 handwritten greeting cards per month to his customers
with the help of two assistants, celebrating anything from Halloween to
Groundhog Day.
His story is so
powerful that we've started to follow the same model for our clients and
customers. When someone becomes a client, we put them on a
postcard
followup campaign.
This may seem like a
HUGE pain - but we found a system to automate it 100%. It's called
Postcard
Autoresponder. It works just like an
email autoresponder
- except it sends out personalized physical post cards!
For most information
on Postcard Autoresponder, visit:
Thanks,
Russell Brunson
Russell,
Do you think that postcards campaigns will do good for me to attract eMerchants and Retails Merchants to sign up for a Merchant Account?
Regards
Leonard J. Mills
Almost everyone reads post cards, even the good folks who throw out all your bulk direct mail! Heck, all the wording is... right there! By the time your customers have it in their hands... they're reading it.
Delicious
Digg
Reddit
Magnoliacom
Newsvine
Furl
Google
Yahoo
Technorati
Icerocket


